Craft beer giant BrewDog denies ‘stealing ideas from job interview candidates’

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The applicants say the were asked for creative ideas during the job interview process which were later used in marketing campaigns for the Aberdeen-based brewery

The company has denied allegations that it stole other people’s ideas without properly crediting them

Craft beer brewer Brewdog has been accused of stealing ideas from job hopefuls who attended bogus interviews.

Several people have come forward to say they applied to positions at the Scotland-based brewery and were told to come up with marketing plans.

The candidates were swiftly rejected for the job openings – but say their ideas were later used in promotional materials for the company, the Daily Record reported .

But the firm’s co-founder James Watt described the claims as “ridiculous”.

The boss of a London marketing firm said on Twitter that his firm had worked on the idea for Brewdog’s launch of a non-alcoholic beer.

Brewdog has dozens of pubs across the country

Alex Myers, of Manisfest, alleged BrewDog had “chosen a different route” before announcing alcohol-free Punk IPA.

He also claimed his company had not been paid for their work on the project.

Myers later said the issue with BrewDog has been “resolved” but would not reveal how.

A number of other people have come forward to say they were the victims of so-called ‘idea mining’ and were not properly credited for their work.

The company has launched a number of high-profile marketing campaigns

Jenny Frankart, from the US, says she was asked to produce ideas for a marketing position at the company and attended four interviews at the company which she flew to.

She said she submitted “idea after idea” to BrewDog and that she was the “favourite candidate” and was told her flight would be reimbursed.

Jenny claims she was “ghosted” by BrewDog, not reimbursed for her flight and left feeling foolish.

(Image: Sunday Mirror)

BrewDog’s boss Watt said: “We have never and will never use a concept from an interview process without consultation with that individual and, of course, payment.

“We honoured our commitment to refund the cost of flights for a candidate but remain steadfast in our position that we do not pay job applicants for their time while they apply for a job.”

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