French women age with grace, but it’s not thanks to cosmetic surgeons or because their skincare routines contain 15 high-tech products. Rather, French women over 50 are a little more relaxed about aging. Instead of trying to turn back the clock, they make a few strategic tweaks to their skincare routines and lifestyles so that by the time they reach their late 50s, 60s, and 70s, they look naturally beautiful but not fake.
“At 50 years old, a French woman knows that beauty is inside and outside,” explains our go-to French beauty insider, Marie-Laure Fournier, president of Fournier PR + Consulting. “Not only does she need to use the right products, but she needs also to have a very balanced lifestyle with good nutrition.” Translation: more hydrating, nourishing skincare ingredients (and more antioxidant-rich foods in slightly smaller portions).
So what are these key products French women over 50 swear by? We consulted Fournier to find out. Keep scrolling for six simple products that help French women age effortlessly.
Hydration should be the top priority for most women over 50, and French women know this. That’s why most of them rely on a high-quality (but not too heavy) moisturizer like Embryolisse’s iconic Lait-Crème. “This cult cream’s history began in 1950 when a Parisian dermatologist combined shea butter, beeswax, and aloe vera to create a deeply nourishing, lightweight cream,” Fournier explains. “To this day, it is an essential vanity must-have, especially when you are 50+.”
Certainly, skincare comes from the inside-out as well, and no French woman’s routine is without one key ingredient: wine. “At 50 years old, French women know that the best way to get antioxidants is with two glasses of red wine at night,” Fournier says to our delight. “The only difference between her 20-year-old self and her 50-year-old self is that she can actually afford a good bottle of red.”