This Morning’s golden girl Holly Willoughby’s latest M&S Holly Loves collection is set to go on sale next month – here’s what you’ve got to look forward to
This Morning’s golden girl Holly Willoughby has unveiled her latest M&S ‘Holly Loves’ collection.
This is the fifth ‘Holly Loves’ Collection the mum-of-three has worked on with the retailer and will it launch online at marksandspencer.com and in stores on 18 July.
The 15-piece edit includes utility inspired pieces with a distinctive feminine Holly touch.
Holly’s previous collections have sold out proving she has a clear understanding of the stylish wardrobe essentials women are looking for.
Thanks to Holly’s girl next door appeal and enviable dress sense she’s established herself as an influential style icon. With a social media following of 5.6 million, she also has the power to reach and inspire a wide and varied audience.
Clearly thrilled with the new collection Holly told a The Mirror, “Obviously all the pieces in the edit are my favourite pieces. But I have to to say how fab is my jumpsuit? It challenged me. It’s the one item that usually creates fear. But I did a denim one in my last edit and it did really well. It’s so great that people faced this challenge with me! I was blown away by how much women loved it. We couldn’t not bring it back. I was really surprised how easy it is to wear.
“For this collection we’ve selected a softer khaki one. It’s so comfy. I think with jumpsuits you need to see them on, so don’t rule them out. This is so flattering, I’d wear it with a pair of trainers. But you could dress it up with a pair of thin black heels, an eye line and a lip.
“I also love the midi printed shirt dress (Holly pictured wearing it above). It’s got all the things I love, it buttons up, has a little collar, is a great length on arm…. It hides things. It’s important for me that these are clothes I would have in my own wardrobe. “
What’s so nice about this collection is that’s it’s a real Summer capsule collection. Everything mixes so nicely, it’s got that cool summer vibe. What I love is looking online at people’s social media accounts and seeing them wearing the edit. When they look good and are excited about it. That’s what it’s all about.”
Fondly referred to as Holly-will-you-buy, nearly everything she wears on This Morning and posts on Instagram sells out.
Holly has a wide appeal and whether she’s wearing an expensive designer dress or an affordable high street gem it will invariably instantly fly off the shelves.
So it’s not surprising M&S signed her up to be their style ambassador. For her hotly anticipated summer edit Holly’s favourite shapes and fits have been given a fresh overhaul. Her jumpsuit, which was a massive hit with M&S customers, has been updated in a softer silhouette and in a warm khaki hue. This is definitely one to snap up when it lands instore.
Popular dress styles and mini skirts have also been brought back which is sure to please Holly’s legion of fans.