Waitrose has unveiled plans to treble the size of its digital business to make £1bn sales online, just three months after its longstanding relationship with Ocado was brought to an end when the online grocer signed a joint venture with rival Marks & Spencer.
The deal between M&S and Ocado has panicked some Waitrose shoppers and prompted the middle-class grocery favourite to ramp up its plans to boost its own website. Many customers are thought to prefer Ocado because of its better availability and delivery options.
Waitrose said that it had signed a deal with new business Today Development Partners (TDP) to rapidly boost its online business. TDP is led by Ocado co-founder Jonathan Faiman and…
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